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Smartphone stragglers: Microsoft and BlackBerry battle to secure third spot | |
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| Time: 13:51 EST/18:51 GMT | News Source: The Verge | Posted By: Byron Hinson | ||
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News of BlackBerry 10's delay last summer was met with doomsday predictions by many, in the midst of a market share decline and a battle to remain relevant. After a boom of BlackBerry capturing the enterprise market, Apple's iPhone debuted in 2007 and changed the game for the entire phone industry BlackBerry included. The company's stock lost nearly 75 percent of its value by the end of 2011, hitting a seven-year low. Former CEOs Mike Lazaridis and Jim Balsillie stepped down last year to make way for Thorsten Heins to take a sole CEO position at the company. But can Heins rebuild the empire for a battle to secure third spot or more? We're about to find out. | ||
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