| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Microsoft Ad Business In Doubt After $6.2 Billion Write-Off | |
|
||
| Time: 14:42 EST/19:42 GMT | News Source: InformationWeek | Posted By: Robert Stein | ||
|
With its $6.3 billion purchase of aQuantive in 2007, Microsoft sought to become an instant player in the lucrative business of serving up display ads for literally millions of websites. A half-decade later, those hopes are in tatters, as the company on Monday said it will write off almost the full cost of the digital ad unit. Microsoft's $6.2 billion write-down of aQuantive's goodwill-the value of the business beyond its tangible assets-by roughly the same amount it paid for the company is an admission that its plan to become a major distributor of Web advertising has failed. The charge is expected to wipe out most of Microsoft's profits for its fiscal fourth quarter, ended June 30. Results will be announced July 19. | ||
|
Write Comment
Return to News |
Displaying 526 through 528 of 528 Prev | First |
The time now is
1:46:15 AM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 526 through 528 of 528 Prev | First |
The time now is
1:46:15 AM
ET.
Any comment problems? E-mail us |
