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Taco Bell and Xbox Team Up to Deliver Microsoft's Largest Consumer Promotion in Company History | |
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| Time: 09:50 EST/14:50 GMT | News Source: Microsoft Press Release | Posted By: Byron Hinson | ||
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Microsoft Corp. today announced that Taco Bell Corp., America's leading Mexican-style, quick-service restaurant chain, has signed on as the first promotional partner for the launch of the highly anticipated Microsoft Xbox video game system. The companies plan to combine their powerhouse brands in a promotional campaign to reach their shared target audiences across the United States and Canada. Taco Bell will provide substantial media support that will aggressively publicize Xbox, and the company will host major in-store promotions to support the Xbox launch. | ||
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