Media Measurement – Measuring video just got easier. With Flash Player 10.3 and Adobe® SiteCatalyst®, developers can implement video analytics with as little as two lines of code for the first time. Analytics solutions can use a new set of open APIs to easily implement consistent video analytics irrespective of implementation or delivery protocol. Media Measurement for Flash allows companies to get real-time, aggregated reporting of how their video content is distributed, what the audience reach is, and how much video is played. For instance, using a very few lines of code you will be able to retrieve all the NetStream instances created in your applications, access any meta data (XMP) associated to media being played, and more through the NetDataEvent event. Make sure to check the NetMonitor API and the additions done to the NetStreamInfo API. We also improved the consistency over events dispatched by the NetStream API when dealing with progressive, HTTP or RTMP streaming. We also added helper APIs like pageDomain property on the Security object to expose domain of the current URL.