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Wolverton: Microsoft innovating but struggling on marketing | |
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| Time: 09:28 EST/14:28 GMT | News Source: Mercury News | Posted By: Chris Hedlund | ||
|
The knock on Microsoft used to be that for all its success, it wasn't really innovative. Instead, the company was known for being excellent at copying and capitalizing on others' innovations. Windows wasn't the first graphical PC user interface, Internet Explorer wasn't the first Web browser and Word wasn't the first word processing program. But thanks to Microsoft's resources, persistence, business acumen, hard-nosed tactics and entrenched position in PCs, each of those copycat products eventually became hits with consumers and dominated their markets. | ||
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