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Microsoft CEO Ballmer: Xbox Passes Apple Among Young Consumers | |
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| Time: 07:49 EST/12:49 GMT | News Source: eWeek | Posted By: Chris Hedlund | ||
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Microsoft CEO Steve Ballmer used his Jan. 5 keynote at the Consumer Electronics Show to promote his company’s consumer initiatives, particularly the Kinect hands-free controller for the Xbox 360 and Windows Phone 7. And this being Vegas, he used a Jan. 6 interview with CNBC to essentially double down on his assertion that Microsoft is a preeminent consumer brand—by insisting that the Xbox eclipses Apple in that category. | ||
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