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The consumerization of IT -- and of Microsoft | |
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||
| Time: 09:40 EST/14:40 GMT | News Source: ZDNet | Posted By: Robert Stein | ||
|
Microsoft is spending an awful lot of money these days on projects at which company officials might have scoffed not so long ago. Training in the form of collecting Facebook-based achievement awards? Twitter-update clients for your media player? A BorgVille equivalent of FarmVille? (OK. I made that last one up. But if/when it happens, like Windows 7 it was my idea.) Microsoft has established its reputation as an enterprise software/services vendor. Its trying to be a consumer one, too, and is spending money on retail ads, brick-and-mortar stores and viral marketing campaigns to try to gain more mind share there. Not everyone thinks Microsoft should be so focused on the gadget and Web 2.0 space. More than a few industry watchers, customers, partners and Microsoft employees themselves believe Microsoft is spreading itself too thin and should stick to its enterprise knitting. | ||
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