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  The long and winding road to MSN's reinvention as a social hub
Time: 15:21 EST/20:21 GMT | News Source: ZDNet | Posted By: Robert Stein

It took a couple of years, but Microsoft is finally making good on some of the ideas officials had for making the company’s MSN home page more viable. Back in 2007, former Senior Vice President of Microsoft’s Online Services Group Steve Berkowitz said Microsoft’s goal was to integrate more social-networking tools and pre-programmed content into the MSN home page. On November 4, Microsoft made public a preview of a new MSN home page that integrates Facebook and Twitter. (And Windows Live, too, the Softies note, usually as an afterthought.) The revamped MSN home page — which execs say is the most sweeping face-lift the MSN.com site has had in close to a decade — looks less cluttered and easier to navigate. It’s also faster to load and has lost a lot of the “blue links” that dominate the current MSN.com page. Unsurprisingly, Microsoft’s Bing search technology is deeply integrated into the new design.

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