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MSN Develops Custom Ad to Launch 2003 Ford Expedition | |
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| Time: 00:00 EST/05:00 GMT | News Source: Microsoft Press Release | Posted By: Todd Richardson | ||
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The MSN® network of Internet services, the world’s leading Internet destination, today launched a newly designed, unique and highly interactive ad to help launch and promote the 2003 Ford Expedition in the United States. MSN built the custom ad product exclusively for Ford Motor Co., marking the first appearance of an animated ad on the MSN home page, one that interactively engages the millions of site visitors with a new kind of “over-the-page” advertising experience. MSN worked closely with Ford’s advertising agency, J. Walter Thompson (JWT), taking its offline creative elements and integrating them with online ad technology to create a cohesive campaign. “We designed a completely new ad with the objective of driving buzz around the new Ford Expedition,” said Joanne Bradford, vice president of MSN Sales at Microsoft Corp. “Swift innovation from a technology standpoint delivered great creativity, and the huge reach of the MSN home page will provide impactive results.” | ||
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