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  AMD Embedded Effort Signals New Chip Battle
Time: 04:31 EST/09:31 GMT | News Source: Associated Press | Posted By: Alex Harris

Hoping to claim a bigger piece of the processing pie, Advanced Micro Devices has licensed 64-bit embedded chip architecture to power PDAss(personal digital assistants) and other devices based on the Windows CE .NET operating system. Sunnyvale, California-based AMD said chips based on the MIPS Technologies architecture -- which is called MIPS64 and can handle more instructions than 32-bit chips -- will be used in an array of multimedia devices, including Internet-enabled ones.

Forrester principal analyst Carl Howe told NewsFactor that while the MIPS architecture is similar to Intel's ARM (Advanced RISC Machines) architecture, AMD will fill a void with the 64-bit embedded chip for Windows CE.

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