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  Microsoft Tag Gives Consumers a New Way to Gain Information, Take Action from Mobile Phones
Time: 10:02 EST/15:02 GMT | News Source: Microsoft Press Release | Posted By: Andre Da Costa

The 2010 Ford Taurus’s advanced features range from radar-based cruise control to EcoBoost green-friendly acceleration to a Blind Spot Information System. In all, the Taurus has 10 class-exclusive, consumer-oriented technologies. This presented Steve Ling, Car Marketing Manager for Ford, with an unusual challenge: How do you explain these complex features without giving consumers information overload?

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