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Microsoft lands Deadliest Catch, beats YouTube and Yahoo to 7 figure deal | |
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| Time: 11:24 EST/16:24 GMT | News Source: LiveSide | Posted By: Michael Dragone | ||
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In its first ad campaign to simultaneously combine Internet, mobile, and video game ads, Microsoft beat out Google’s YouTube and Yahoo! for an ad deal with Discovery Communications, Inc. to promote the upcoming 5th season of “The Deadliest Catch”, according to a report on Bloomberg.com. | ||
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