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  Microsoft conjures imaginary 'Apple Tax'
Time: 14:11 EST/19:11 GMT | News Source: The Register | Posted By: Byron Hinson

The age-old battle between Microsoft and Apple is heating up again, and this time, Redmond is cheating. On Thursday, Microsoft released a company-sponsored snark-fest written by Roger L. Kay of Endpoint Technology Associates that is, simply put, an embarrassment. This report, entitled What Price Cool? (PDF) and breathlessly pimped by The Windows Experience Blog-poodle Brandon LeBlanc, is riddled with inaccuracies, misstatements, and distortions. The premise of WPC? is two-fold: first, that the Mac is a success because Mac fanbois simply want to be "cool," and second, that there's an enormous hidden "Apple tax" lurking to devour the wallets of Mac users.

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