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Microsoft's marketing follows Apple's playbook | |
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| Time: 15:27 EST/20:27 GMT | News Source: News.com | Posted By: Andre Da Costa | ||
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At some point, clever marketing can backfire. It's been quite a run for Microsoft of late. After sleeping for nearly three years while Apple successfully bashed it every night on network television with the Mac vs. PC ad campaign, Microsoft has sobered up and taken the offensive over the last several months with a series of marketing messages comparing the relative prices of Macs and PCs made by Microsoft's partners. | ||
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