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Apple near saturation point for iPod, iTunes use by teens | |
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| Time: 16:34 EST/21:34 GMT | News Source: AppleInsider | Posted By: Andre Da Costa | ||
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The results of Piper Jaffray's 17th bi-annual teen survey are in, showing Apple to have broadened its lead in the areas of iPod consumption and iTunes usage -- both of which are nearing their saturation point -- as the company moves to translate these successes to its iPhone business. Overall, 92 percent of students said they currently own a digital media player, up from 87 percent a year ago. Of these students, a resounding 86 percent reported owning an Apple-branded iPod, an increase of 2 percent from the same survey conducted in the fall of last year. Just 4 percent of students admitted to owning a Microsoft Zune. | ||
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