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  Showdown: Why Microsoft can't afford to lose Twitter to Google
Time: 11:25 EST/16:25 GMT | News Source: TechFlash | Posted By: Kenneth van Surksum

Todd Bishop:Earlier this year, as Microsoft executives continued to lust publicly for a Yahoo search agreement, I started to wonder why the Redmond company wasn't turning its attention to Twitter instead.

Sure, a Yahoo deal would immediately give Microsoft 20 more points of market share. But when you really start to think about Twitter, the whole Yahoo thing starts to seem like Microsoft looking for incremental growth in the market of today, while neglecting the market of the future. If it continues to grow, Twitter promises something highly interesting to search -- an immense database of public thoughts.

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