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Microsoft hires JWT for $100m search engine launch | |
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| Time: 04:15 EST/09:15 GMT | News Source: E-Mail | Posted By: Byron Hinson | ||
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Microsoft has appointed JWT to an estimated $100m campaign to launch its Kumo search engine and win market share away from Yahoo! and Google. This spring Microsoft plans the launch of its new search product, tentatively called Kumo, and has trusted JWT with the difficult task of convincing web users that Kumo is not only different, but better than market giant Google and number-two Yahoo!. | ||
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