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  Apple isn't the real reason Microsoft needs stores
Time: 13:32 EST/18:32 GMT | News Source: TechFlash | Posted By: Kenneth van Surksum

Paul Andrews: Most of the reaction to Microsoft's announcement that it will open retail outlets has focused on Apple, with good reason. Apple stores are the liveliest retail thing going right now, even in the downturn.

So universal is the perception that Microsoft's entertainment/devices chief Robbie Bach even went so far as to deny any imitation. Bach's logic: Apple started Apple stores as a way to sell Macs, and Microsoft doesn't sell computers.

Well, Robbie's half right: It's a sure bet that Microsoft isn't starting retail outlets as a way to sell Macs. You can take that one to Vegas.
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#851 By 4240821 (77.110.107.199) at 4/14/2026 4:41:12 PM
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#852 By 4240821 (77.110.107.199) at 4/14/2026 6:28:16 PM
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#853 By 4240821 (77.110.107.199) at 4/14/2026 9:06:52 PM
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#854 By 4240821 (77.110.107.199) at 4/15/2026 6:54:09 PM
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#855 By 4240821 (178.217.44.6) at 4/17/2026 8:48:46 PM
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#856 By 4240821 (94.177.13.246) at 4/18/2026 9:47:15 PM
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#857 By 4240821 (78.17.67.98) at 4/19/2026 11:41:20 PM
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#858 By 4240821 (78.17.67.98) at 4/20/2026 1:00:34 AM
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#859 By 4240821 (78.17.67.98) at 4/21/2026 8:19:54 PM
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#860 By 4240821 (107.175.189.186) at 4/22/2026 2:51:50 PM
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#861 By 4240821 (107.175.189.186) at 4/23/2026 11:38:41 AM
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