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  Microsoft trumps Apple in battle of the brands
Time: 23:37 EST/04:37 GMT | News Source: Silicon | Posted By: Kenneth van Surksum

Apple may currently be king of consumer gadgets but the company is failing to hit similar heights in a list of the world's most valued brands.

The iPhone maker languishes in 24th place in the Best Global Brands 2008 survey conducted by market research organisation Interbrand.

In contrast, Google moves into the top 10 for the first time, up from 20th place last year.

Although Coca Cola tops the brand pile, tech companies dominate the top 10 with IBM (second), Microsoft (third), Nokia (fifth), Intel (eighth) and Google (10th) all making the list.

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