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  Microsoft insists Zune is in it to win it
Time: 23:50 EST/04:50 GMT | News Source: *Linked Within Post* | Posted By: Kenneth van Surksum

Microsoft Corp. says it will forge ahead with its Zune music device despite capturing only a sliver of the market since launching its challenge to Apple's dominant iPod two years ago.

"Market share is something we pay attention to, and we try to grow, but it's not the sole measure of how effective we are in the business," said Robbie Bach, president of Microsoft's Entertainment & Devices Division. The comments came as Apple's Steve Jobs unveiled a refreshed iPod lineup, a day after Microsoft showed its third-generation Zune players.

Apple has 70 percent of the U.S. portable digital player market, compared with Microsoft's 3 percent, according to data from the NPD group research firm.

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