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Activision Says Game Console Price Cuts Positive | |
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| Time: 00:00 EST/05:00 GMT | News Source: Reuters | Posted By: Robert Stein | ||
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The chief executive of video game maker Activision Inc. was surprised by two recent European price cuts for game consoles by Microsoft and Nintendo, but said on Tuesday that the moves could boost games sales. At the Milken Institute's annual conference in Beverly Hills, Activision CEO Bobby Kotick also said Activision is not interested in merging with a major media company, preferring its own growth strategy. | ||
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