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  Why the 'Mojave Experiment' Fails
Time: 23:38 EST/04:38 GMT | News Source: Microsoft Watch | Posted By: Kenneth van Surksum

Joe Wilcox: The "Mojave Experiment" is conceptually a fresh marketing effort—at least for such a lame marketer as Microsoft. But after looking more closely at Mojave and reviewing Microsoft Watch reader comments, I have to call the experiment perhaps the worst kind of marketing.

I apologize to readers. I got caught up in the Microsoft glow after so many months of marketing darkness. Did I drink Microsoft Kool-Aid? Sadly, yes. The reasons why the Mojave Experiment fails should have been obvious.

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#751 By 4240821 (208.123.185.42) at 11/25/2025 6:45:50 PM
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