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  Does Microsoft need to be 'cool' to succeed?
Time: 23:57 EST/04:57 GMT | News Source: Seattle PI | Posted By: Kenneth van Surksum

How will Microsoft address the perception that it's not as cool as Apple or Google? That, in essence, was one of the questions posed to Steve Ballmer today during the company's Worldwide Partner Conference in Houston. In an on-stage Q&A, the Microsoft chief executive said that it's more a question of whether Microsoft can surprise people.

Brad Hem, a reporter for the Houston Chronicle, focused on that subject in this story from the conference.

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