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Gateway's painting PCs platinum | |
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| Time: 21:33 EST/02:33 GMT | News Source: ZDNet | Posted By: Guillaume Hbert | ||
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The PC maker on Monday launched three new notebooks and a desktop with a new, curvy metallic look. The new machines are largely platinum in color, reminiscent of Apple's silvery Titanium PowerBook, but also use graphite black accents. The redesign is meant to reflect the new computers' performance, ergonomics and style. But in keeping with Gateway's overall effort to revive its PC business, which was hit hard during 2001, the machines don't cost a mint. The company is hoping to narrow recent losses by cutting expenses at the same time that it is selling PCs at lower prices to keep pace in the market-share sweepstakes. Gateway's earnings met expectations for the first quarter, and the company said that its losses would narrow in the current quarter, even as it grapples with the likes of Dell Computer. As in earlier quarters, Dell was the only PC maker to increase in its worldwide market share during first three months of 2002. | ||
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