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New i’m Initiative campaign to begin: 30 days of non-stop email and IM | |
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| Time: 23:50 EST/04:50 GMT | News Source: LiveSide | Posted By: Kenneth van Surksum | ||
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Microsoft has been having some good success with the (US only) i’m Initiative, having raised $1.5 million for charities, and at the same time pushing new downloads of Windows Live Messenger (and more recently, Hotmail sign-ups): New customer acquisition: More than 20 million downloads of Windows Live Messenger have been attributed to the i’m campaign itself. The i’m Initiative’s expansion to Windows Live Hotmail happened in May 2008; therefore, Hotmail download figures are not yet available. In this new, and 3rd, campaign for the initiative, which makes donations to charities if users include a marker in their Windows Live Messenger user name, plans to follow the fictional attempt by one Parker Whittle as he tries to stay awake for 30 days. | ||
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