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  Yahoo to test Google ads; Microsoft responds
Time: 23:49 EST/04:49 GMT | News Source: Seattle PI | Posted By: Kenneth van Surksum

Yahoo, looking for ways to boost revenue and fend off Microsoft's acquisition bid, will test Google's advertising system alongside Yahoo search results, according to a news release this afternoon. Yahoo makes it clear that it's a limited test, at least for now. From the news release:

The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries. ... As previously announced, Yahoo!'s board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements. The Company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The Company further stated that it would not comment on the nature or timing of any potential relationship.

Microsoft has already issued a statement in response, attributed to Brad Smith, the company's general counsel:

Any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google's hands. This would make the market far less competitive, in sharp contrast to our own proposal to acquire Yahoo! We will assess closely all of our options. Our proposal remains the only alternative put forward that offers Yahoo! shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers.

Is it time to adjust the Steve Ballmer Mood Index already?

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