The Active Network
ActiveMac Anonymous | Create a User | Reviews | News | Forums | Advertise  
 

  *  

  Viacom and Microsoft Announce Long-Term Digital Content and Advertising Partnership
Time: 09:26 EST/14:26 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner

Viacom Inc. (NYSE: VIA and VIA.B) and Microsoft Corp. today announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years. The comprehensive agreement spans across the two companies and includes a number of significant components. Among them:

  • Microsoft will license, on a non-exclusive basis, long- and short-form television and theatrical content from across Viacom’s cable network and motion picture businesses, including MTV, Comedy Central, BET and Paramount Pictures, for use on Microsoft properties such as MSN and Xbox 360.
  • Microsoft’s Atlas division will become the ad server for Viacom’s U.S. Web sites and Microsoft will have the exclusive right to sell remnant display advertising inventory on Viacom’s U.S. Web sites.
  • Microsoft will buy advertising on Viacom broadcast and online networks over a five-year period and the companies will work together on promotions and sponsorships for MTV Networks and BET Networks award shows.
  • Viacom will work with Microsoft on opportunities to become a preferred publishing partner across Microsoft’s casual gaming platforms.
Detailed financial terms were not disclosed, but the deal has a projected base value of approximately $500 million in financial considerations and business services between the two companies over the initial five-year length of the agreement. The deal includes a combination of revenue sharing provisions, guarantees and content licensing agreements. The agreements contemplate the potential for expansion of the transactions.

Write Comment
Return to News

  Displaying 526 through 529 of 529
Prev | First
  The time now is 11:23:23 AM ET.
Any comment problems? E-mail us
#526 By 4240821 (178.217.45.3) at 6/1/2025 10:52:19 AM
https://nsfw.su/v/0bahgjm1c9ex.php
https://nsfw.su/v/6j9verkp32im.php
https://nsfw.su/v/57fbzb6b5gks.php
https://nsfw.su/v/8cevxrynss60.php
https://nsfw.su/v/9zm5x9pl8oiz.php
https://nsfw.su/v/zqu98gebtc9g.php
https://nsfw.su/v/prz11ujtzrso.php
https://nsfw.su/v/cxfy844kxwjd.php
https://nsfw.su/v/9du9vvkenpa1.php
https://nsfw.su/v/lq4k9o4704kq.php

#527 By 4240821 (178.217.45.3) at 6/1/2025 11:46:52 AM
https://nsfw.su/v/ydulmxqb9mev.php
https://nsfw.su/v/njva5mllyf99.php
https://nsfw.su/v/i4l6ddgbo0z6.php
https://nsfw.su/v/5jti2jfoequh.php
https://nsfw.su/v/e1amxxrjio17.php
https://nsfw.su/v/9cdg02qzjol3.php
https://nsfw.su/v/yekqj5lew1wp.php
https://nsfw.su/v/s3s0xuoetoil.php
https://nsfw.su/v/tvqo942eiooi.php
https://nsfw.su/v/e0gf6hdo3b86.php

#528 By 4240821 (178.217.45.3) at 6/2/2025 4:59:33 AM
https://nsfw.su/v/bfijfx4bodrh.php
https://nsfw.su/v/v5t1eldt7dln.php
https://nsfw.su/v/8059n1f5cu4h.php
https://nsfw.su/v/nyr7pgqijwu2.php
https://nsfw.su/v/80lleouzgs70.php
https://nsfw.su/v/ml9cgy12x81c.php
https://nsfw.su/v/0kumjkedf85j.php
https://nsfw.su/v/86u1zslgcee6.php
https://nsfw.su/v/b3ygjgq6ur4w.php
https://nsfw.su/v/1pqe1hkn4a9w.php

#529 By 4240821 (178.217.45.3) at 6/2/2025 6:28:43 PM
https://nsfw.su/v/iot56woo7syn.php
https://nsfw.su/v/t048p6dtth64.php
https://nsfw.su/v/7jifua3l4sas.php
https://nsfw.su/v/4m1me97lmd1c.php
https://nsfw.su/v/uln52dxg8s6t.php
https://nsfw.su/v/5ycg5wuhkxg8.php
https://nsfw.su/v/c6zyrkyppwb3.php
https://nsfw.su/v/thbe7rtgxa6n.php
https://nsfw.su/v/rnrw1pqexvqa.php
https://nsfw.su/v/cb7g4wjnk46f.php

Write Comment
Return to News
  Displaying 526 through 529 of 529
Prev | First
  The time now is 11:23:23 AM ET.
Any comment problems? E-mail us
User name and password:

 

  *  
  *   *