Starting tonight “Halo® 3,” the final chapter of Microsoft Corp.’s epic video game trilogy, finally goes on sale around the world. By the end of the week, fans in 37 countries will be playing the game Wired magazine recently called “a cultural touchstone, a Star Wars for the thumb stick generation.”
In the United States, more than 10,000 retailers across the country are opening their doors at midnight tonight solely to sell copies of the game and accompanying Xbox 360® consoles and accessories. With nary a pirate, a spider or a wand in sight, day-one sales of the highly anticipated video game are expected to shatter entertainment sales records and top the biggest entertainment launches of all time.
“The excitement and demand for ‘Halo 3’ has transcended a typical video game release and we’re preparing dedicated registers for its midnight release in our 24-hour stores,” said Darin Dickson, video game merchandise buyer, Wal-Mart Stores Inc. “It’s clear that this is one of the most anticipated games of the year and that 12:01 am Sept. 25 will be a memorable moment for thousands of gamers.”
|