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Lotus Wheel for Xbox | |
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| Time: 14:35 EST/19:35 GMT | News Source: XBox 365 | Posted By: Alex Harris | ||
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Radica, the people behind the Gamester accessories have today announced that they have entered into an exclusive co-operative marketing agreement with Microsoft, giving them unique access to all Xbox UK promotional events for the rest of the year. The agreement, which takes effect immediately, will give Radica exclusive demo opportunities within Xbox stands at major events and further exclusive involvement in Xbox PR and marketing plans. The first events covered under this new partnership were the Xbox launch evenings in London, Manchester and Birmingham.
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