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Microsoft: We have the searchers; now we need the searches | |
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| Time: 00:00 EST/05:00 GMT | News Source: ZDNet | Posted By: Kenneth van Surksum | ||
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How much of an effect did Microsoft’s decision to award prizes for search-based games drive up its search marketshare for the month of June? If you put your stock in numbers released last week by Compete, it would seem like Microsoft’s Live Search Club was a huge driver of a substantial surge in Microsoft search traffic. If you rely on newly released data from ComScore, Microsoft’s gain is a lot more modest — although still impressive. Whichever set of data you believe, Microsoft’s search share definitely rose in a noticeable way last month. | ||
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