This week at the 2007 National Association of Broadcasters conference (NAB2007), Microsoft Corp. is showcasing its advanced media platform technologies and broad partner ecosystem that enable media and entertainment companies to create and manage nearly endless varieties of media and deliver stunning entertainment experiences to their customers.

Microsoft is highlighting its entire range of solutions for the media and entertainment industry, including two new products launched at NAB2007: Microsoft® Silverlight™ and Microsoft Interactive Media Manager. Other advancements being announced by Microsoft at NAB2007 include a new Microsoft VC-1 Encoder software developer kit (SDK) and the expansion of the Microsoft TV Internet Protocol Television (IPTV) partner ecosystem. Microsoft will also detail new collaborations with leading organizations such as Ascent Media Group Inc., McCann Worldgroup, Showtime Networks Inc., Starz Entertainment, SyncCast and TV Guide.

“The transformation of the media and entertainment industry and the introduction of a new digital supply chain make powerful software platforms and solutions essential to the success of media businesses,” said Michael O’Hara, general manager of the Communications Sector at Microsoft. “Microsoft’s offerings support the entire content life cycle and help companies create and manage digital content, as well as provide a rewarding end-user experience. Unique among technology suppliers to the media and entertainment industry, Microsoft provides the business systems and IT infrastructure that media and entertainment companies need.”