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Google To Compete With Xbox Live | |
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| Time: 11:39 EST/16:39 GMT | News Source: Spong | Posted By: Brian Kvalheim | ||
|
Google confirmed this weekend that it had acquired in-game advertising specialist, Adscape for $23-million (11.8m). This puts it in direct competition with Microsoft, following MSs $400-million (205m) purchase of Massive in 2006. Whoo-dee-do! we hear you cry, More in-game ads! but wait, theres more. While Microsofts Massive has deals in place with such publishing heavyweights as THQ, UbiSoft and Take-Two, Adscape has deals in place with no one. But wait again, as the US patent office holds some pretty interesting information on the intellectual property owned by Adscape and now, Google. Take US Patent numbered, 232324 (series 2) filed on September 3, 2002 for example. Called rather tediously, Autoconfiguration method for interactive on-line gaming systems. | ||
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