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Xbox goes head to head with PlayStation in fight for gamers hearts | |
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| Time: 08:18 EST/13:18 GMT | News Source: *Linked Within Post* | Posted By: Brian Kvalheim | ||
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Exclusive midnight launch of Microsofts new gaming console hopes to convert fans to its expensive new toy. Its very expensive to create a console, so Microsoft subsidises it to put it into the market at a decent price, says White. Eventually it will break even as users buy more games to play, she says. Microsoft is investing a significant amount to launch the product in SA, one of the fastest growing gaming markets in the world after India. We are an unbelievably technology-hungry country, White says. To generate more local appeal, soccer games developed by Electronic Arts feature Kaiser Chiefs players, and its golf games feature local stars. | ||
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