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Next Generation of Innovative Cars Relies on Collaborative Product Development | |
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| Time: 12:57 EST/17:57 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner | ||
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A new study from the Center for Automotive Research (CAR) points out that automakers are developing the next generation of innovative car designs by moving in three primary directions: collaborating in small, nimble groups for faster communication; using a variety of information channels (such as direct live conversations between designers and consumers on the Internet); and bringing forth leaders who demonstrate passion for their product and customer awareness. For the types of collaborative work defined in the study, titled Key Factors that Enable Product Development: An Investigation of Creating Great Products, automakers are turning to collaborative product development (CPD) techniques made possible by Microsoft solutions. The auto industry is adopting these solutions as key tools for remaining profitable and innovative leaders in their marketplace. | ||
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