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  Microsoft execs slam Sony Blu-Ray strategy
Time: 12:13 EST/17:13 GMT | News Source: Games Industry | Posted By: Byron Hinson

Europe boss Chris Lewis and UK head Neil Thompson accuse Sony of “forcing” consumers to upgrade to unproven tech. The war of words between bitter rivals Microsoft and Sony has intensified, with top Xbox Europe execs launching an astonishing attack on the Japanese firm's decision to include its next-generation DVD technology in PlayStation 3 as standard. Speaking to Eurogamer TV in part one of an exclusive E3 interview broadcast today, Xbox UK boss Neil Thompson and Europe boss Chris Lewis both accused Sony of “forcing” its Blu-Ray DVD technology onto consumers.

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