| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Windows XP sells with surreal ads | |
|
||
| Time: 09:16 EST/14:16 GMT | News Source: USA Today | Posted By: Byron Hinson | ||
|
Though Microsoft launched its Windows XP operating system with its biggest promotion to date -- backed with a $500 million war chest -- consumers didn't really connect with the TV ads. In Ad Track, USA TODAY'S exclusive weekly consumer poll, 12% like the ads ''a lot,'' vs. the Ad Track average of 22%. The ads, which feature Madonna's Ray of Light, scored strongest, but just average, with young adults ages 18 to 24: 24% liked them ''a lot.'' The ads, by McCann-Erickson, San Francisco, show surreal images of people soaring through blue skies and over rolling green hills. The hills were shot in Hawaii, and the actors were filmed wearing harnesses that were digitally removed from the final version. The words ''mix, edit, e-mail, share'' appear on the screen as Madonna's song plays in the background. | ||
|
Write Comment
Return to News |
Displaying 526 through 538 of 538 Prev | First |
The time now is
9:23:58 AM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 526 through 538 of 538 Prev | First |
The time now is
9:23:58 AM
ET.
Any comment problems? E-mail us |
