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�Viva Pi�ata� Universe Revealed � Entertainment Property Brought to Life by Microsoft, Rare and 4Kids Entertainment

Time: 12:57 EST/17:57 GMT | News Source: ActiveXbox.com | Posted By: Byron Hinson

Microsoft Game Studios and 4Kids Entertainment, Inc. (NYSE: KDE) today celebrate the introduction of �Viva Pi�ata,� a high-energy, mass-appeal entertainment property created by Rare Ltd. that brings a vibrant world of living pi�ata animals to video games, television and beyond. The �Viva Pi�ata� universe showcases an engaging cast of colourful, wild-roaming pi�ata animals that entertain and challenge imaginations.

�Viva Pi�ata� will offer a number of entertainment elements enjoyable for everyone � from kids to adults. The �Viva Pi�ata� world will include a Saturday morning 3-D animated television series, slated to premiere this Autumn on 4Kids TV� on FOX in the US, that is produced and created by 4Kids Entertainment, known for such powerhouse properties as Yu-Gi-Oh!�, Pok�mon�, Cabbage Patch Kids� and Teenage Mutant Ninja Turtles�. An immersive video game developed by Rare Ltd. exclusively for the Xbox 360� video game and entertainment system is scheduled to debut this Christmas worldwide, enabling gamers to create and customise pi�ata-filled adventures in their own evolving world. The 4Kids Entertainment licensing program will result in additional licensed products launching in 2007. Additional information can be found at http://www.vivapinata.com

�With �Viva Pi�ata,� we are introducing a revolutionary brand that will entertain, inspire and excite children, families and creative minds around the globe,� said Peter Moore, corporate vice president of the Interactive Entertainment Business at Microsoft Corp. �With Rare and 4Kids Entertainment we will best showcase the vibrant world of �Viva Pi�ata,� enabling a mass audience to have an immersive experience via the animated television series, the Xbox 360 title and related merchandise.�