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“Viva Pińata” Universe Revealed — Entertainment Property Brought to Life by Microsoft, Rare and 4Kids Entertainment | |
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| Time: 12:57 EST/17:57 GMT | News Source: ActiveXbox.com | Posted By: Byron Hinson | ||
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Microsoft Game Studios and 4Kids Entertainment, Inc. (NYSE: KDE) today celebrate the introduction of “Viva Pińata,” a high-energy, mass-appeal entertainment property created by Rare Ltd. that brings a vibrant world of living pińata animals to video games, television and beyond. The “Viva Pińata” universe showcases an engaging cast of colourful, wild-roaming pińata animals that entertain and challenge imaginations. “Viva Pińata” will offer a number of entertainment elements enjoyable for everyone — from kids to adults. The “Viva Pińata” world will include a Saturday morning 3-D animated television series, slated to premiere this Autumn on 4Kids TV™ on FOX in the US, that is produced and created by 4Kids Entertainment, known for such powerhouse properties as Yu-Gi-Oh!®, Pokémon®, Cabbage Patch Kids® and Teenage Mutant Ninja Turtles®. An immersive video game developed by Rare Ltd. exclusively for the Xbox 360™ video game and entertainment system is scheduled to debut this Christmas worldwide, enabling gamers to create and customise pińata-filled adventures in their own evolving world. The 4Kids Entertainment licensing program will result in additional licensed products launching in 2007. Additional information can be found at http://www.vivapinata.com “With ‘Viva Pińata,’ we are introducing a revolutionary brand that will entertain, inspire and excite children, families and creative minds around the globe,” said Peter Moore, corporate vice president of the Interactive Entertainment Business at Microsoft Corp. “With Rare and 4Kids Entertainment we will best showcase the vibrant world of ‘Viva Pińata,’ enabling a mass audience to have an immersive experience via the animated television series, the Xbox 360 title and related merchandise.” | ||
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