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Overture extends key Microsoft deal | |
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| Time: 15:22 EST/20:22 GMT | News Source: CNET | Posted By: Robert Stein | ||
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Internet search company Overture Services said Tuesday that it had extended a relationship with Microsoft for at least a year, a move that locks in one of its most important customers. Overture, formerly known as GoTo.com, allows advertisers to pay for placement in Internet search results. The Microsoft deal will allow the company to provide results for Microsoft's MSN search, and MSN's search results page will feature Overture's top three so-called pay-for-performance listings under the heading "sponsored sites." Overture shares gained on news of the agreement, climbing $5.67, or 26 percent, to $27.42 in midday trading on the Nasdaq Stock Market. | ||
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