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  Microsoft Pushes Innovations to Grow Wireless Industry
Time: 08:10 EST/13:10 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner

Unveiling a new TV service for mobile phones and a new unified communications solution for mobile devices, Microsoft Corp. Chief Executive Officer Steve Ballmer today introduced several innovative solutions and strategies that will generate more revenue opportunities for mobile operators and provide compelling benefits for subscribers.

As part of his keynote speech at 3GSM World Congress 2006, Ballmer announced the upcoming availability of Microsoft ® Office Communicator Mobile, which provides workers with the advantages of enterprise-grade, real-time collaboration capabilities for their mobile solutions. He also showed off a new live TV service introduced by Virgin Mobile and BT Movio powered by Microsoft for Windows Mobile ® -based Smartphones, and the new sync center for mobile devices in Windows Vista™, the new Windows ® operating system debuting later this year.

Ballmer also shared the first public demonstration of how Windows Live™, the recently introduced set of personal Internet services and software, will extend from the PC and Internet to mobile devices, and highlighted how leading mobile operators are using other innovative mobile services to attract new customers and build subscriber loyalty.

“We’re about to kick-start a new growth engine for the mobile industry,” Ballmer said. “To grow, the wireless industry needs to provide end-to-end solutions and innovative services. We’re creating great new tools to do just that.”

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