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Microsoft unveils global technology for digital ad industry | |
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| Time: 12:01 EST/17:01 GMT | News Source: *Linked Within Post* | Posted By: Todd Richardson | ||
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Software major Microsoft has unveiled the Microsoft adCenter Incubation Lab (adLab) during its adCenter Demo Fest. Held a few days ago this was an exposition of research and innovation in the field of digital advertising technology from Microsoft researchers. adLab, is based in Beijing. Its mission is to research and incubate advanced technologies for MSN's adCenter, designed to provide advertisers with rich targetting capabilities based on audience intelligence information and give consumers a more relevant online experience. | ||
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