The Xbox 360 Launch event will take place at a yet-unnamed location in the middle of the desert in CA. There will be thousands of gamers there from around the world, celebrating the launch of Xbox 360. There will be copious Xbox 360 systems set up with high-def monitors, surround sound, the works. Plus food and drink stations, live entertainment and a one-of-a kind Xbox 360 gift for everyone. Microsoft is calling it "Burning Man Meets E3"-- it'll be a party unlike anyone's ever been to. Really a piece of pop culture and video game history with the opportunity to play the complete launch lineup for the first time and get "sneak peeks" on several never-before-seen games. It's the "first generation of the next generation" and it's all for the hardcore gamer. Why not NY City in Times Square or the other usual spots? This was a conscious choice to create a videogame mecca for the true audience of Xbox 360. The gamer. Our plan is to make this event the center of the gaming universe. And the 360 "Hex 168" winners will be the VIPs. The "Hex 168" contest ends at midnight PDT on the night of November 4, 2005. The content is an opportunity for anyone in the nation to get together with their friends and put their creativity and ingenuity to work and express themselves in a really fun way, nearly at its end and "Hex 168" is the best way to guarantee they'll get entry into the one-of-a kind event and win all the other great prizes.