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  Adidas to Install Content on Xbox 360
Time: 03:24 EST/08:24 GMT | News Source: E-Mail | Posted By: Chris Castellaw

Sure, there were plenty of game-related announcements at Microsoft's X05 today, but a publisher's event is never complete without a long-term marketing announcement. And sure enough, Microsoft wasn't one to let us down, announcing that it has signed a "long-term strategic alliance" with adidas for the Xbox 360.

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