Umpqua Bank, a subsidiary of Umpqua Holdings Corp. (Nasdaq: UMPQ), and its flagship Pearl District store in Portland, Ore., are featured in a new, two-minute video by Microsoft Corp. showcasing technology concepts with the potential to change the way people bank. Microsoft chose Umpqua Bank’s Pearl District store as the ideal venue to demonstrate Microsoft’s experience Banking initiative due to its innovative approach to customer service and store design.

“The objective of the experience Banking initiative is to help customers and partners understand Microsoft’s vision of how technology can help banks transform customer, employee and operations experiences,” said Ian Sands, director of Industry Innovations Group at Microsoft Corp. “We looked at banks around the world, and Umpqua Bank provided the perfect setting to illustrate our concepts.”

“Microsoft’s state-of-the art banking concepts have the potential to significantly increase the level of convenience and service for consumers,” said Ray Davis, Umpqua Bank CEO. “Microsoft’s experience Banking initiative clearly supports our mission of providing exceptional customer service and personalized experience in a unique environment.”