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Independent Study Confirms Effectiveness of Streaming Ads On MSN Video Is on Par With TV Ads

Time: 01:57 EST/06:57 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner

A groundbreaking study involving U.S. consumers has shown that advertising presented via online streaming video is equally effective as television advertising at generating brand interest, conveying a distinctive and memorable message, and influencing viewers. The study was conducted on behalf of Pfizer Consumer Healthcare, the world's second-largest consumer healthcare company, and MSN Video by Millward Brown.

"This study was the catalyst for us to enter the broadband arena as an innovative, new way to connect with consumers," said Kaki Hinton, vice president of advertising services for Pfizer Consumer Healthcare. Streaming ads for Pfizer Consumer Healthcare products are slated to appear on MSN Video through the end of this year and into 2005.

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