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Microsoft could learn a lot from Apple's iPod | |
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||
| Time: 12:48 EST/17:48 GMT | News Source: Mac Daily News | Posted By: Todd Richardson | ||
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"As widely rumored, today, Apple released an iPod with color screen that synchronizes digital images as well as music. It's called simply: iPod Photo," Joe Wilcox writes for Microsoft Monitor. "I think Microsoft and some of its competitors could learn some lessons from Apples approach to the new product, most importantly from the name and broader marketing. I've harped on Microsoft nomenclature before. In the world of overly complex product names, Microsoft is only second to some of its partners. Take Small Business Server 2003, already windy enough, that recently got new name Windows Small Business Server 2003. Somehow the shorthand SBS 2003 was palatable. What now, WSBS 2003? I'm sure those are the call letters to a radio station somewhere in America." | ||
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