Microsoft� Business Solutions Retail Management System is proving itself a serious contender in the race to offer small and lower-midmarket retailers of bicycles and associated merchandise affordable, easy-to-use, point-of-sale (POS) technology. To demonstrate how specialized bike retailers can benefit from a POS solution and increase their business success, Microsoft Business Solutions is exhibiting at the Interbike International Bicycle Expo, an annual trade show for bicycle retailers, this week in Las Vegas.

At Bike Stop, a nine-person shop in Colorado Springs, Colo., the owner had witnessed too many legacy POS and information technology (IT) solution breakdowns, as well as the technology's failure to flex itself on new terrain. Bike Stop considered it essential for a POS solution to be accurate, reliable and capable of managing Web sales. At Cycle Loft, a full-service bicycle facility near Boston, a plan to trim inventory collided with an older system that couldn't provide the speed and agility required to give the owner the reports and instant data he needed. And at Treads Bicycle Outfitters, integration among three stores in the Denver area was nearly impossible due to incompatible technology at each location.

To meet these challenges and more, each of these businesses, working in tandem with Microsoft Certified Business Solutions partner Digital Retail Solutions (DRS) Inc., turned to Microsoft Retail Management System. Microsoft Retail Management System is easy to install and use, and flexible enough to be configured for a business' specific needs. Microsoft Retail Management System helps retailers get up and running quickly and at a low total cost of ownership.