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Brand-Marketing Innovator Jane Boulware Joins MSN | |
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| Time: 11:04 EST/16:04 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner | ||
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Recognized brand builder Jane Boulware has joined the executive team of MSN as corporate vice president of global marketing, an addition that furthers Microsoft Corp.'s dedication to building the consumer cachet of its online services network. Boulware is widely recognized as a thought leader in consumer marketing, with almost two decades of experience in award-winning brand management for Kimberly-Clark Corp. She will serve as the steward of the MSN brand, overseeing the ongoing development of the brand's consumer image, and other efforts to build awareness of MSN products and services and differentiate them from those of competitors. | ||
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