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Financial Practicality vs. Risk: The Battle of the Sexes Continues | |
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| Time: 07:34 EST/12:34 GMT | News Source: Microsoft Press Release | Posted By: Robert Stein | ||
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Women are bargain hunters, men are risk takers. Sound familiar? A recent Yankelovich survey* sponsored by Microsoft Money and Perseus Publishing indicates that when it comes to personal finances, men and women truly are from different planets. Survey results reveal that men and women have similar life priorities and financial goals, but the means by which they achieve these goals differ greatly. A majority of both men and women (85 percent) cited "family" and "love/relationships" as their top two priorities in life. However, when asked about achieving financial goals, men's and women's money styles differed significantly: More women than men describe themselves as "bargain hunters" while more men than women describe themselves, in terms of money style, as "risk takers." These results suggest that women set out to reach financial goals through practical methodologies, while men are more inclined to invest and take their chances in the hopes of hitting it big. | ||
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