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The Business of Software: Closing the Gap, Part 2 | |
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||
| Time: 03:35 EST/08:35 GMT | News Source: Microsoft | Posted By: Jonathan Tigner | ||
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Last month we introduced a concept that I call "the gap": In Part 1 of this two-part column, I claim that most small ISVs do not need a sales guy and should not use the proactive sales approach. This month, I describe an alternative approach. Instead of proactive sales, we will talk about "responsive sales. | ||
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