OK, so Microsoft practically owns the desktop OS, word processing and email markets but that doesn’t mean it’s any good at CRM applications, right? Well, guess what. Even though it’s undoubtedly still finding its feet, Microsoft is soon going to be one of the biggest CRM players there is. “We think Microsoft will become a very important player in the CRM market,” says Jim Davies, research analyst at Gartner. “We estimate it will be one of the top five providers within the next two years.”
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